In the ever-evolving world of UK streetwear, few brands have caused as much of a cultural ripple as Named Collective. At the heart of its rise? The tracksuit—a garment long rooted in British street culture, now reimagined by Named into a symbol of confidence, empowerment, and identity. With oversized fits, bold colour palettes, and unapologetic messaging, Named Collective is leading a fashion revolution—and it’s all happening in tracksuits that make power moves.
Let’s break down how this East London-born label transformed the humble two-piece into a global streetwear statement and gave the UK’s fashion scene a bold new energy.
The Tracksuit: A British Streetwear Icon
Before Named Collective put its twist on the trend, tracksuits already held a deep place in UK culture. Worn by ravers in the ’90s, grime artists in the 2000s, and youth across the country today, the tracksuit has always been more than loungewear—it’s been a uniform of the streets.
But while older tracksuits were often masculine, dark-toned, or sports-oriented, Named Collective took the formula and injected it with colour, softness, and boldness. The result? A fit that celebrates femininity, challenges gender norms, and speaks directly to a generation craving authenticity and edge.
Oversized, Loud, and Proud
Named Collective’s signature tracksuits are oversized and deliberately dramatic. Designed to stand out in a crowd, they come in a spectrum of electric shades—neon pinks, cobalt blues, forest greens, lavender, and more. The pieces are cut for comfort but made for confidence, with big logos, drop shoulders, and wide-leg fits that signal swagger, not subtlety.
These aren’t tracksuits for hiding—they’re for taking up space. In a world that often pressures people, especially women and non-binary individuals, to shrink themselves, Named’s designs say: "Own the room."
Genderless Design, Limitless Energy
What sets Named Collective apart is its refusal to conform to traditional gendered fashion. The brand’s tracksuits are for anyone, regardless of identity or body shape. The oversized style works across all sizes, and the colourways are intentionally fluid—not boxed in by the usual “masculine vs feminine” design cues.
This freedom has made Named a go-to for those who’ve never felt truly represented in mainstream fashion. Whether you’re styling it with sneakers, corsets, crop tops, or chains, the Named tracksuit adapts to your vibe—and elevates it.
Tracksuit as Power Statement
Wearing Named Collective isn’t just about following trends—it’s a power move. The brand has built a reputation for emotional empowerment, and their tracksuits carry that ethos in every seam.
Many drops are paired with bold slogans:
“Soft But Strong”
“Unapologetically Me”
“I Am Not Here to Shrink”
These aren’t just graphics—they’re declarations. And they’ve resonated deeply with Gen Z, a generation fluent in identity, mental health awareness, and self-expression. In 2025, clothing needs to be more than aesthetic—it has to mean something. Named Collective delivers on both fronts.
From TikTok Hype to Street Style Staples
Named’s rise was boosted by social media visibility, particularly on TikTok, where creators showcased styled outfits, day-in-the-life content, and OOTDs featuring the brand’s signature sets. But unlike brands that rely purely on influencer hype, Named’s following is community-driven. People love it because it reflects them.
From London estates to university campuses, from dance battles to fashion runways, Named tracksuits have become a symbol of youth resilience and unapologetic individuality. Whether worn zipped up with sleek braids or paired with graphic tees and statement earrings, the look is always powerful.
Cultural Cred Without Compromise
Named Collective’s popularity didn’t come from watering itself down for mass appeal. The brand remained true to its roots: East London energy, unfiltered design, and community representation. It didn’t chase luxury fashion validation. Instead, it built a loyal following through:
Consistent quality
Bold colourways
Inclusive sizing
Drop-based scarcity that drives anticipation
The result? Named tracksuits aren’t just clothes—they’re badges of belonging for a generation that finds power in boldness.
The Revolution Isn’t Slowing Down
As the brand expands its reach globally, its tracksuits remain the star of the show. New colourways, reflective detailing, and limited collabs are fuelling fresh hype. But through all the growth, the message stays the same: this is streetwear that makes space for everyone—loudly, proudly, and powerfully.
Final Thoughts
Named Collective didn’t invent the tracksuit—but they reinvented its meaning. What was once a casual https://namedscollective.com/tracksuit/ fit is now a fashion revolution, worn by a movement that values softness, strength, and self-expression.
In 2025, wearing a Named tracksuit means more than looking good. It means claiming your identity, standing in your truth, and making your mark—on your terms.
And that? That’s what makes it a power move.